Skip to content
Start Now
Conversion & Acquisition Infrastructure

Leverage your content to convert.

We run your Meta ads, build high-converting landing pages, and set up the CRM automation that turns attention into booked clients. Every enquiry captured, nurtured, and converted.

If you're running a service business, you're probably already getting clients, referrals, word-of-mouth, or even the occasional inquiry from someone who found you on Instagram. But that's not a system, and it's not scalable. And the fact that you're here probably means you're wanting more, to take control of the source of your clients, to build a reputable brand, and to scale your business so you're not relying on referrals alone. And you probably have all the pieces, but they might just not be in the right places. You might have some ads running, but they lead to a misaligned landing page with no clear offer. Or you've got leads coming in, but no one following them up, not even a thank you email when someone submits a form. So all of these potential clients end up falling through the cracks every single day, and most of the time, you don't even know what's happening. And that's exactly why we build ConversionOS. We start by defining your ideal client, and then we create an offer that represents your service well and package it up to what your clients find the most valuable. That becomes the foundation for everything else. Then we run meta ads to put you in front of the right people, send them to a custom landing page designed to educate and show them that this is exactly what solves their problem. And then we keep them engaged every step of the way with automations. And with all these contacts coming in, we then build a CRM that tracks every inquiry from first touch through to booked call. We can even integrate a booking system so people can book straight into your calendar the moment that they're ready. So if you're ready to build a reliable conversion system that leverages your content, take a look through the page to see exactly how it works. Or you can hit start now, and we'll audit your current setup, find all the gaps, and show you what to build first.

Conversion OSTM

Most businesses have the pieces. They just aren't connected. Conversion OS arranges your entire backend into one seamless system.

Content Content OS™
Ads
Landing Page
CRM
Clients Yay!
Disconnected tools. Scattered leads. No system. One connected pipeline. Every lead accounted for.

Every step from stranger to booked client.

We build and manage every touchpoint your lead passes through, from the first ad they see to the call they book.

Step 01

Before they even know you exist

Offer Creation

We define your ideal client, articulate your unique value, and package it into a clear, compelling proposition. This becomes the foundation for every ad, landing page, and email in your system.

Inclusions
  • Ideal client profiling
  • Value proposition development
  • Offer packaging & positioning
  • Competitive differentiation
Service Flow
1 Discovery Call
2 Client & Market Research
3 Offer Draft
4 Final Positioning
Tech Stack
HalcyonOffer Creation Tool NotionNotion MiroMiro
Offer Builder Form Offer Builder Report
Step 02

They see your ad in their feed

Meta Ads (Instagram + Facebook)

We set up and manage your Meta ad campaigns to amplify your content and drive qualified traffic. Audience targeting, creative testing, and budget optimisation handled end to end.

Inclusions
  • Campaign setup & structure
  • Audience targeting & segmentation
  • Creative testing at scale
  • Budget optimisation
  • Ongoing campaign management
  • Performance reporting
Service Flow
1 Strategy & Targeting
2 Campaign Build
3 Launch & Test
4 Optimise & Scale
Tech Stack
MetaMeta Ads Manager Google AnalyticsAnalytics ZapierZapier
Meta Ads campaign management by Halcyon Agency Sydney Meta Ads performance results for service business client
Step 03

They click and land on your page

Landing Page Build

Conversion-optimised pages designed around your offer with clear messaging, social proof, and a single focused call-to-action. Every element is tested and intentional. No templates, no guesswork.

Inclusions
  • Custom conversion-focused design
  • Copywriting & messaging
  • Mobile-optimised build
  • Analytics & tracking setup
  • Form creation
  • Prototype ready in 1 week
  • A/B testing
Service Flow
1 Wireframe & Copy
2 Design & Build
3 Forms & Tracking
4 Launch & Test
Tech Stack
AstroAstro NetlifyNetlify Meta PixelMeta Pixel Clarity Google AnalyticsAnalytics
Landing page design for lead generation by Halcyon Agency Sydney Conversion-optimised landing page built by Halcyon content agency Mobile-optimised landing page example by Halcyon Agency Sydney
Step 04

They submit their details

Email Sequences

Automated nurture campaigns that build trust and move leads toward conversion. Welcome sequences, follow-ups, and re-engagement flows that work around the clock.

Inclusions
  • Welcome sequences
  • Nurture & follow-up flows
  • Re-engagement campaigns
  • Segmented automations
Service Flow
1 Lead Enters
2 Welcome Sequence
3 Nurture & Educate
4 Book or Re-engage
Tech Stack
GoHighLevelGoHighLevel HTMLHTML ZapierZapier
Automated email nurture sequence built by Halcyon Agency Sydney
Step 05

They get nurtured automatically

CRM & Pipeline

Every lead tracked from first touch to booked call. Pipeline stages, automated follow-ups, and full visibility into where every prospect stands.

Inclusions
  • Pipeline stages & deal tracking
  • Lead scoring & qualification
  • Automated follow-up triggers
  • Performance reporting
  • Contact management
Service Flow
1 Lead Captured
2 Scored & Tagged
3 Auto Follow-up
4 Deal Closed
Tech Stack
GoHighLevelGoHighLevel ZapierZapier
CRM pipeline and lead tracking setup by Halcyon Agency Sydney
Step 06

They book a call with you

Booking Systems

Integrated scheduling that lets qualified prospects book directly into your calendar. Prospects act on intent the moment they are ready.

Inclusions
  • Calendar integration
  • Qualification forms
  • Automated confirmations & reminders
  • No-show recovery flows
Service Flow
1 Prospect Qualifies
2 Picks a Time
3 Auto Confirmation
4 Call Booked
Tech Stack
CalendlyCalendly GoHighLevelGoHighLevel Google CalendarGoogle Calendar OutlookOutlook Calendar
Calendly booking system integration by Halcyon Agency Sydney

Scale your conversion engine.

Every tier builds on the last. All infrastructure is built and launched in your first month. 3-month minimum commitment.

Start Here

Meta Ads Management

$2,000 /month

Meta ad campaigns set up and managed to drive qualified traffic from your content.

  • Meta ad campaign setup
  • Audience targeting & segmentation
  • Creative testing
  • Ongoing campaign management
  • Budget optimisation
  • Monthly performance reporting
Start Now

One-Off Build

Landing Page

$4,000 one-off

A conversion-optimised landing page designed around your offer. Clear messaging, social proof, mobile-ready, and built to turn traffic into leads.

  • Custom conversion-focused design
  • Copywriting & messaging
  • Mobile-optimised build
  • Form creation & tracking setup
  • Analytics & pixel integration
  • A/B testing
  • Prototype ready in 1 week
Start Now

Everything Else

Custom Build

Let's talk

CRM setup, email sequences, booking systems, multi-funnel builds, or the full Content + Conversion engine. We scope it to what you actually need.

  • CRM & pipeline setup
  • Email nurture sequences
  • Booking system integration
  • Automated follow-up flows
  • Lead scoring & qualification
  • Content OS bundling
  • Multi-platform ad management
  • Dedicated strategist
Talk to Us

Want to know more?

Can’t find what you’re looking for? Chat with us and we’ll walk you through everything.

Start Now
Do I need Content OS to use Conversion OS™?

Yes. Conversion OS™ is designed to amplify content that’s already being produced. Meta Ads, landing pages, and CRM automation work best when there’s a consistent stream of quality content driving the system.

How much ad spend should I budget?

We typically recommend starting with $1,500–$3,000/month in ad spend (separate from management fees). This gives us enough room to test audiences, creative, and placements effectively. We’ll help you set the right budget based on your goals.

How long before I see results from Meta Ads?

Most clients start seeing leads within the first 2–3 weeks. However, the first 30–60 days are a learning and optimisation phase where we test and refine your campaigns for best performance.

Can I just get a landing page without Meta Ads?

Landing pages are available for Meta Ads clients because they’re designed to convert ad traffic specifically. Without targeted traffic, even the best landing page won’t generate results.

Do you set up the CRM too?

Yes. We handle the full CRM setup including pipeline stages, automated follow-up sequences, booking integration, and lead tracking. Everything is configured so you have full visibility without doing the manual work.

What platforms do you run ads on?

We currently focus on Meta (Facebook & Instagram) as it delivers the best ROI for service-based businesses. We may expand to other platforms based on your specific audience and goals.

Ready to stop losing leads?

Let's map out the conversion infrastructure your business needs. We'll audit your current setup, identify the gaps, and show you exactly what to build first.

For Content OS clients ready to scale their backend.